Dynamics for Battery-Electric Vehicles
The market for plug-in electric vehicles (PEVs)—which includes battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs)—has seen substantial growth in recent years, particularly in California.
However, market growth will need to accelerate significantly to reach policy targets all around the world, and even in California with its target of 5 million zero-emission vehicles by 2030.
On one hand, there are positive signs that the market for BEVs appears to be rapidly approaching a tipping point: Major manufacturers are now claiming to be “all in” and have announced plans to shift their offerings to BEVs in the not-too-distant future.
On the other hand, there is still much anxiety and uncertainty about how consumers will respond when faced with these choices. Auto-makers have not been silent about the need for even more support from policymakers to encourage PEV adoption. To date, these have included monetary incentives (including direct subsidies and tax credits), investments in charging infrastructure, and even incentives like access to parking and High-Occupancy Vehicle (HOV) lanes.
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